Bjarne P. Tellmann

Position: CEO
Organization: FjordStream Advisors GmbH (Germany)
Bjarne is a seasoned public company Director and General Counsel with 30 years of global legal leadership experience. He is currently CEO of FjordStream Advisors, a boutique consultancy focused on organisational excellence, digital transformation, and talent development in the legal industry. He is also a Senior Visiting Fellow at The London School of Economics, and a Senior Advisor to G3, a global business intelligence, risk and cyber advisory group. Bjarne served as Founding General Counsel and Executive Committee Member at Haleon, a FTSE 20 company and the world’s largest consumer healthcare business. He co-led Haleon’s historic de-merger from GSK, the largest spin-off and stock exchange listing in modern UK history, and subsequently transformed its 200+ person legal, compliance, and security function. As Chief Legal Officer and General Counsel at Pearson, a FTSE 100 global education company, he redesigned and digitized its legal department, cutting costs by over 40% while improving service quality. He has also held senior roles across Europe, Asia, the Middle East, and the U.S. at Coca-Cola, Aramco, Kimberly-Clark, and global law firms Sullivan & Cromwell LLP and White & Case LLP. An alumnus of Harvard Business School, The University of Chicago, The London School of Economics, and Boston University, his honours include General Counsel of the Year (British Legal Awards), Legends in the Law (Burton Awards), Chambers’ GC Influencers Global 100 Award, and Legal Era’s GC of the Year. I’m passionate about understanding how AI is changing the legal profession and about how legal teams can leverage technology and process optimisation to run legal departments like a standalone business. Before becoming a lawyer, I was an actor and played in several (forgettable) Norwegian and Swedish films and TV shows.

Session Overview

Creative Disruption in Legal Services AI, Clients, and the Road Ahead
The legal profession stands on the threshold of profound transformation – driven not by law firms or alternative legal service providers, but by clients. Generative and agentic AI and other transformative technologies are reshaping how businesses are structured, how they operate, and how they generate value. This shift will compel in-house legal teams to restructure their service models. In doing so, they will become a catalyst for significant disruption to the traditional law firm model. This will profoundly challenge the traditional law firm model. We will discuss the implications of this for both the legal profession and law firms.
1. The impact of AI on the profession.
2. How technology is changing in-house practice.
3. The best way to digitally transform.
Digital transformation for today’s legal department Lessons learned the hard way
“Digital transformation” is a phrase increasingly heard in legal circles. But what exactly does it mean? The term is often used to refer to a broad range of initiatives that seek to modernize the legal professional service model. Individual projects range from improving processes and upgrading technology to identifying how lawyers can leverage data to add value. At its core, however, every digital initiative involves using new technologies to address new dynamics.
So, how can legal leaders digitally transform? There’s good news and bad news. The bad news is it’s not enough to buy new technology. Too often, GCs let the digital “tail” wag the transformational “dog”. The legal department must itself be fully transformed before the digital elements can add full value. One must also change the organizational structure, processes, behaviors, and culture. That’s a tall order. The good news is there’s a time-tested way to do it. We will explore what our research says about how most GCs do this incorrectly, and lay out a five-step model for how to do it correctly, based on lessons from the school of hard knocks.

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Bjarne is a seasoned public company Director and General Counsel with 30 years of global legal leadership experience. He is currently CEO of FjordStream Advisors, a boutique consultancy focused on organisational excellence, digital transformation, and talent development in the legal industry. He is also a Senior Visiting Fellow at The London School of Economics, and a Senior Advisor to G3, a global business intelligence, risk and cyber advisory group. Bjarne served as Founding General Counsel and Executive Committee Member at Haleon, a FTSE 20 company and the world’s largest consumer healthcare business. He co-led Haleon’s historic de-merger from GSK, the largest spin-off and stock exchange listing in modern UK history, and subsequently transformed its 200+ person legal, compliance, and security function. As Chief Legal Officer and General Counsel at Pearson, a FTSE 100 global education company, he redesigned and digitized its legal department, cutting costs by over 40% while improving service quality. He has also held senior roles across Europe, Asia, the Middle East, and the U.S. at Coca-Cola, Aramco, Kimberly-Clark, and global law firms Sullivan & Cromwell LLP and White & Case LLP. An alumnus of Harvard Business School, The University of Chicago, The London School of Economics, and Boston University, his honours include General Counsel of the Year (British Legal Awards), Legends in the Law (Burton Awards), Chambers’ GC Influencers Global 100 Award, and Legal Era’s GC of the Year. I’m passionate about understanding how AI is changing the legal profession and about how legal teams can leverage technology and process optimisation to run legal departments like a standalone business. Before becoming a lawyer, I was an actor and played in several (forgettable) Norwegian and Swedish films and TV shows.