Christyl Potgieter

Position: Director, Enterprise Partner Marketing Global
Organization: EdX For Business
Christyl Potgieter is Director of Enterprise Partner Marketing Global at edX, where she leads strategic partnerships and growth initiatives across enterprise, workforce, government, and loyalty ecosystems spanning more than 60 countries. With over 16 yearsʼ experience across marketing, consumer insights, analytics, and EdTech, she specialises in building scalable learning and workforce development strategies that connect education to measurable business impact. Her work focuses on the intersection of workforce transformation, AI-driven skills development, and global partner ecosystems, helping organisations move beyond.

Session Overview

From Content to Capability: How Partnerships Turn Learning into Workforce Impact
In an era shaped by AI acceleration, workforce disruption, and growing pressure to prove
business impact, organisations are investing more in learning than ever before, yet many
still struggle to translate learning into meaningful workforce capability. The challenge is
no longer access to content. It is creating the organisational context, application, and
behavioural change required to turn learning into measurable business outcomes.
This session explores how organisations are evolving beyond traditional course-based
learning towards capability-driven workforce development. Drawing on global examples
from the edX partner ecosystem across financial services, enterprise, government, and
workforce development sectors, we will examine how partnerships, curated learning
pathways, and applied learning experiences can accelerate both workforce readiness
and organisational impact.
We will unpack why the same learning content can produce vastly different outcomes
depending on how effectively it is embedded into the flow of work, aligned to business
priorities, and supported through mentorship, stretch assignments, peer learning, and
real-world application. As AI reshapes both jobs and learning itself, organisations must
also rethink what constitutes long-term workforce value.
The session will further explore why human capabilities such as critical thinking,
communication, adaptability, and organisational fluency are becoming increasingly
important in an AI-enabled world, and how learning leaders can intentionally design
environments that strengthen these capabilities at scale.
Attendees will leave with practical frameworks and strategic insights for moving beyond
learning as a content strategy, towards learning as a capability ecosystem that drives
measurable workforce and business impact.
Three Tangible Learnings
● Learning 1 How leading organisations are redesigning learning strategies around
workforce capability rather than content consumption
● Learning 2 How strategic partnerships and ecosystem thinking can strengthen
workforce readiness, adaptability, and skills mobility at scale
● Learning 3 How to create learning environments that embed capability-building
into everyday work through application, collaboration, and human-centred
development

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Christyl Potgieter is Director of Enterprise Partner Marketing Global at edX, where she leads strategic partnerships and growth initiatives across enterprise, workforce, government, and loyalty ecosystems spanning more than 60 countries. With over 16 yearsʼ experience across marketing, consumer insights, analytics, and EdTech, she specialises in building scalable learning and workforce development strategies that connect education to measurable business impact. Her work focuses on the intersection of workforce transformation, AI-driven skills development, and global partner ecosystems, helping organisations move beyond.