Damian Martin

Position: Growth Director for Africa, Belgium, and CEE
Organization: SimpleMDG
Damian Martin is Growth Director for Africa, Belgium, and Central & Eastern Europe at SimpleMDG and has over 20 years of experience in complex SAP transformation projects. He works with CIOs, IT leaders, and program owners to lower risk in S/4HANA programs by applying Clean Core discipline and strong master data governance. Damian is committed to making governance an advantage, helping organizations achieve predictable results, protect upgrade paths, and make AI projects practical and credible, even with real-world challenges.

Session Overview

Execution Under Pressure: How Jaguar Land Rover De-Risked S/4HANA with Clean Core and Master Data Governance on SAP BTP
Today, SAP transformation programs face more pressure than ever. Budgets are tight, skills are hard to find, landscapes are complex, and there is a growing demand to modernize without disrupting operations.
In this session, learn how SimpleMDG helped Jaguar Land Rover address a persistent, costly SAP delivery risk: fragmented manual master data processes that delay programs, cause errors, and threaten Clean Core goals. Operating across 40 company codes, 35 plants, and hundreds of thousands of material records, JLR managed a complex environment where data requests took weeks, relying on siloed expertise. JLR treated data governance as central to operations, not just compliance. They centralized and automated master data governance on SAP Business Technology Platform, moving validation, workflows, and controls out of the SAP core, protecting the Clean Core without custom code. As a result, they reduced processing times, improved data quality, and eased audits while preserving upgrade and innovation options.
The session provides actionable strategies, real-world lessons, and a proven approach for reducing SAP delivery risk while modernizing operations. Attendees will learn practical steps to streamline master data processes and protect their SAP investment, gaining insights they can directly apply to deliver cleaner, faster, and more reliable SAP transformation results.
This session equips CIOs, IT leaders, and SAP program owners with the knowledge and tools to minimize S/4HANA risk, drive operational efficiency, and future-proof SAP landscapes through effective master data governance and Clean Core strategies.
Three Tangible Learnings
Learn how to
  1. De-risk S/4HANA execution by applying Clean Core principles and master data governance to eliminate late-stage surprises without adding custom code or operational burden.
  2. Simplify complex SAP landscapes using SAP BTP to enable governed extensibility while keeping upgrades, compliance, and innovation roadmaps on track.
  3. Build AI and automation credibility by establishing trusted, governed master data foundations before scaling advanced initiatives.

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Team Tickets (Minimum of 5)

R11,995

P/P – PRICE EXCL. VAT

Individual Ticket (1 Ticket)

R13,995

P/P – PRICE EXCL. VAT

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Damian Martin is Growth Director for Africa, Belgium, and Central & Eastern Europe at SimpleMDG and has over 20 years of experience in complex SAP transformation projects. He works with CIOs, IT leaders, and program owners to lower risk in S/4HANA programs by applying Clean Core discipline and strong master data governance. Damian is committed to making governance an advantage, helping organizations achieve predictable results, protect upgrade paths, and make AI projects practical and credible, even with real-world challenges.