I’m a Data Scientist at Heineken, focusing on Causal Inference and Experimentation. I measure the impact of data-driven initiatives and support experimentation design to guide smarter decisions at scale. I enjoy puzzling through tough situations and uncovering what truly drives impact, especially in a company where decisions at scale really matter. I love riding my motorbike and typically set out to explore places I’ve never been before.
Session Overview
Causal Thinking at Scale: How HEINEKEN Experiments to Learn, Grow, and Adapt
At HEINEKEN we are challenged with an environment where scalability and speed are critical in reaching multiple diverse and complex markets. We need to be ruthless in prioritising what we work on to ensure we drive value.
In this session, we will explore how HEINEKEN is embedding causal inference and experimentation to unlock the value that is being delivered through analytics:
Why causal inference matters and how it allows for faster experimentation and learning
How causal inference enables us to shape and reapply at scale
What went well, where we failed, and lessons learnt
What does the future of causal inference look like at HEINEKEN
Changing the mindset and making this accessible in a global organisation
Three Tangible Learnings
Why causal inference matters and how it allows for faster experimentation and learning.
How causal inference enables scale, driving value across diverse markets.
What went well, where we failed, and the lessons you can learn through our failures.
Alternatively, please email sales@eventfulpeople.com for quote, invoice or any queries and we’ll be glad to assist.
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I’m a Data Scientist at Heineken, focusing on Causal Inference and Experimentation. I measure the impact of data-driven initiatives and support experimentation design to guide smarter decisions at scale. I enjoy puzzling through tough situations and uncovering what truly drives impact, especially in a company where decisions at scale really matter. I love riding my motorbike and typically set out to explore places I’ve never been before.
