Melissa Lyon (AUS)

Position: Executive Director & Experience Designer
Organization: Hive Legal
Melissa Lyon is Executive Director & Experience Designer at Hive Legal, an Australian firm known for challenging traditional legal service delivery through innovation, legal design and value-based pricing. She works at the intersection of strategy, experience and delivery, helping legal teams rethink how they create value for clients and build better experiences for their people. A passionate advocate for multidisciplinary collaboration and recognised for bringing a distinctly human perspective to legal transformation, Melissa is a member of the Centre for Legal Innovation Advisory Board and a two-time Australian Law Awards winner.

Session Overview

What Your Future Self Wants You To Know Now
There is a lot going on in the legal ecosystem right now.For some, the opportunities are exciting. For others, it can be overwhelming to think about what the future looks like.Purpose and human-centred design can help legal teams move beyond simply responding to change and instead become more intentional and impactful in how they navigate it.This session is built on a simple premise: when everything is changing, purpose provides direction and design thinking provides a way forward. Together, they can help us reimagine, design and implement better ways of working, more progressive client-focused services, and improved experiences for our clients and teams.
We will explore:
How purpose can help teams focus their energy on what matters most, rather than chasing every new trend, technology or opportunity.
How design thinking provides a framework for creating momentum, engaging people in change, and making transformation more achievable.
Your future self wants you to know that…. the future belongs to legal teams with a clear sense of purpose, a willingness to experiment, and the courage to keep designing and implementing what comes next.
Three Tangible Learnings
Learning 1: Focus on what matters most – use purpose to guide decisions in a rapidly changing environment.
Learning 2: Make change more achievable – apply design thinking to engage people and create momentum and outcomes.
Learning 3: Design the future intentionally – reimagine services, experiences and ways of working to deliver greater impact.
The Future of Pricing: Do you know what your clients value?
Clients are seeking greater certainty, better experiences and more value from their legal service providers. Throw into the mix the fact that they are increasingly using Gen AI. It is no wonder that many legal firms are exploring alternatives to the billable hour.
But moving to value-based pricing is not just a systems change; it requires a fundamental shift in mindset from focusing on effort and activity to understanding what clients truly value and how legal services create positive impacts and outcomes.
Drawing on more than a decade of operating a law firm that prices based on value rather than time, Melissa Lyon will share Hive Legal’s journey, including challenges encountered and practical insights gained along the way, with the aim of sparking your curiosity about what different pricing approaches might look like in your organisation.
She will explore how to define and articulate ‘value’, the behaviours, systems and processes that support successful implementation, and why a focus on value can strengthen client relationships, improve team experience, support innovation and position legal services for a future where value and outcomes are the true measure of success.
Three Tangible Learnings
• Understand the concept of value and why it matters.
• Discover why a focus on value creates better outcomes for clients, teams and firms.
• Learn the practical foundations of value-based pricing, including the behaviours, systems and processes that support long-term success.

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Melissa Lyon is Executive Director & Experience Designer at Hive Legal, an Australian firm known for challenging traditional legal service delivery through innovation, legal design and value-based pricing. She works at the intersection of strategy, experience and delivery, helping legal teams rethink how they create value for clients and build better experiences for their people. A passionate advocate for multidisciplinary collaboration and recognised for bringing a distinctly human perspective to legal transformation, Melissa is a member of the Centre for Legal Innovation Advisory Board and a two-time Australian Law Awards winner.