Sascha is general counsel and leads a global legal team that operates in an agile, fintech and AI forward organisation. She is passionate about finding effective use-cases for AI for in-house legal counsel and encourage in-house counsel to not shy away from AI out of fear of the unknown. At the moment, Sascha’s most important title is “mom” but she has graced radio stations with DJ mixes and worn green and gold representing South Africa for touch rugby in her youth.
Session Overview
How (And Why) I Built My First Custom GPT
Join Sascha Graham, Group VP of Legal at Purple Group, as she shares the honest, practical story of building her first custom GPT (and more from there) to support her legal and regulatory advisory role in the Group. In this session, Sascha unpacks what triggered her decision to experiment with generative AI—and what happened next.
Through a candid reflection on where her tools and automations have worked, failed, and completely surprised, she’ll walk through:
1. The real-world in-house legal use case that sparked the build
2. How a lawyer with no formal tech background got started
3. What worked in practice (and what didn’t)
4. How to spot opportunities for custom GPTs in legal teams
5. How we picked our legal grade AI contract management system
Whether you’re AI-curious, cautiously optimistic, or overwhelmed by the hype, this session offers a hands-on view of AI as a practical legal assistant. You’ll leave with concrete ideas for how to get started, responsibly and effectively, and why learning to use AI is fast becoming a professional advantage for lawyers —not a threat.
Three Tangible Learnings
1. Why AI should not be avoided and rather cautiously embraced
2. Real life use cases for how to get started responsibly and effectively
3. Why knowing how to use AI won’t replace lawyers—but will future-proof them if used correctly
Alternatively, please email sales@eventfulpeople.com for quote, invoice or any queries and we’ll be glad to assist.
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Sascha is general counsel and leads a global legal team that operates in an agile, fintech and AI forward organisation. She is passionate about finding effective use-cases for AI for in-house legal counsel and encourage in-house counsel to not shy away from AI out of fear of the unknown. At the moment, Sascha’s most important title is “mom” but she has graced radio stations with DJ mixes and worn green and gold representing South Africa for touch rugby in her youth.
